SPORTS BRANDING
Airbreak Product Branding
Sebastien helped to define the visual identity for Airbreak while supporting the team at Puttout Golf, creating the design language for an innovative putting practice tool. Now available to global consumers, the product holds a 4.5 star rating across 271 reviews.
All images on this page are included for portfolio purposes only and remain the property of Puttout Golf Ltd.
AirBreak Product Page
CLIENT
Puttout Golf Ltd.
DISCIPLINES
DURATION
June - December 2023
INDUSTRY
Sports Industry (Golf)
THE ROLE
01
Visual Brand Positioning
Consideration was given to how the visual identity fit within the current golf market, focusing on sports, motion, and trust to blend in while maintaining a unique identity.
02
Unique Identity
Capitalising on a unique market position, Sebastien integrated the gradient slope concept into the logo and iconography to ensure instant brand recognisability.
